newhousebooks:

Trademark “A&W Europe Inc., Santa Monica CA” from Trademarks; Creation, Psychology and Perception by Casper J. Werkman, 1974 -  The author notes “If we thought that the fat little woman really was having to carry those enormous hamburgers,… we perhaps might not laugh, and would instead hasten to help.” This character was designed “to arouse sympathy among women consumers”.

Notes

1. michaelkunt likes this
2. ba5tard likes this
3. elisita reblogged this from illustratedladies
4. abstrackafricana reblogged this from newhousebooks
5. lspismybff reblogged this from illustratedladies
6. ra1nzeng likes this
7. barometro likes this
8. lspismybff likes this
9. michektor likes this
10. spooky-mania likes this
11. annadowdall likes this
12. sylviasplath likes this
13. chiara-gioachin likes this
14. illustratedladies reblogged this from newhousebooks
15. newhousebooks posted this