newhousebooks:

Trademark “A&W Europe Inc., Santa Monica CA” from Trademarks; Creation, Psychology and Perception by Casper J. Werkman, 1974 -  The author notes “If we thought that the fat little woman really was having to carry those enormous hamburgers,… we perhaps might not laugh, and would instead hasten to help.” This character was designed “to arouse sympathy among women consumers”.

newhousebooks:

Trademark “A&W Europe Inc., Santa Monica CA” from Trademarks; Creation, Psychology and Perception by Casper J. Werkman, 1974 -  The author notes “If we thought that the fat little woman really was having to carry those enormous hamburgers,… we perhaps might not laugh, and would instead hasten to help.” This character was designed “to arouse sympathy among women consumers”.

16 notes

Show

  1. captainphycopath reblogged this from newhousebooks
  2. elisita reblogged this from illustratedladies
  3. abstrackafricana reblogged this from newhousebooks
  4. lspismybff reblogged this from illustratedladies
  5. illustratedladies reblogged this from newhousebooks
  6. newhousebooks posted this